![]() ![]() While brand profiles are public-facing, many of their followers have private profiles or groups that users need to be accepted into to see. The other factor is the platform’s privacy settings and the shift toward private groups.Basically, Facebook users aren’t searching for hashtags, they’re using keywords to find information. People can only discover your page with hashtags if they are actively searching for a hashtag that you’ve already used in one of your posts. For Facebook hashtags to work, you need to rely on people finding your page.Because business pages are public, there’s an opportunity to reach users searching for specific topics or brands.įacebook lacks the user-generated content (UGC) and discovery elements that make hashtags so powerful on other platforms for two important reasons: On the one hand, hashtags can increase the chances that people will find your posts or business page. Do Facebook Hashtags Work?Īdmittedly, answering the question “Do Facebook hashtags work?” is complicated. Note: you can manage who can follow you in a few quick steps, outlined in the FB Help Center. If you share a post only with Friends, your post will only appear in the hashtag feed for users who are part of that audience.Īlternatively, if you share a post publicly and allow people to follow you, your post will appear in the hashtag feed for anyone searching for that topic. When you add hashtags to your posts, the people you’ve shared it with can see it not only in their main feed but also in the hashtag’s feed. Knowing how to use hashtags on Facebook means knowing how privacy settings effect your visibility. I’ll talk about this more later in the post, but private profiles and closed groups are a pretty big consideration when it comes to your FB hashtag strategy, Who Can See Your Posts When You Use Facebook Hashtags? Group members can search for hashtags using the “search this group” function, which appears as a search bar in the group’s menu. Hashtags also allow users to organize content by theme or topic in private Facebook groups. Users can click hashtags to see a feed of posts containing that same hashtag or they can search for specific hashtags using the search bar.įor example, here’s what comes up if you search for #marketing: Per the Facebook Help Center, hashtags are used to turn topics and phrases into clickable links on your page, timeline, or in your posts. Tips for How to Use Facebook Hashtags Correctly.Maximize reach and awareness with the right hashtag strategy on Facebook. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Updated On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. ![]()
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